Key takeaways

  • Clear Communication and Personalization: To increase parent participation in school surveys, it's crucial to communicate the purpose and importance of the survey. Explain how their feedback directly benefits their children's educational experience. Additionally, a personalized approach, addressing parents individually and highlighting the areas where their feedback is valued, can effectively encourage participation.
  • Collaboration and Transparency: Collaboration with parent organizations and school-wide initiatives that involve teachers and staff can help promote the survey effectively. After the survey is completed, providing updates and demonstrating transparency about the results and actions taken based on the feedback reinforces the value of parental input and can lead to higher participation rates. Building trust and positive relationships with parents is essential in this process.

School surveys are vital to understanding what's going on within your school and the wider community, but getting parents on board to take these surveys can be tricky. Reasons such as time constraints, perception of impact, and survey style or format are a few reasons why it may be difficult.

Though challenging, with the right strategies, you can increase participation rates. Here are nine approaches to encourage parents to complete school surveys:

Collecting feedback from parent surveys

Clear communication

Clearly communicate the purpose and importance of the survey to parents. Explain how their feedback will directly contribute to improving the educational experience for their children. If available, provide them with an example of how prior parent feedback aided in change.

Multiple communication channels

Utilize various communication channels to reach parents, such as emails, newsletters, text messages, social media platforms, and even traditional paper-based communication. Make sure the messages are concise, engaging, and easily understandable.

Timing and reminders

Consider the timing of the survey. Avoid busy periods such as holidays or around major school events. Send reminders before the survey deadline to encourage parents who may have overlooked the initial request.

Personalized approach

Address parents individually and make the survey feel like a personalized request rather than a generic message. Personalize the communication by using the parent's name and highlighting the specific areas where their feedback is valued.

Explain the survey process

Inform parents that the survey is short, concise, and easy to complete. Then, let them know what happens after taking the survey or when to expect results.

Translations for different languages

If your school has a diverse population of parents who speak different languages, inform them there are survey translations to accommodate their needs.

Collaborate with parent organizations

Partner with parent-teacher associations (PTAs) or other parent organizations to help promote the survey and encourage participation. Leverage their networks and influence to spread the message effectively.

School-wide initiatives

Involve teachers, administrators, and staff in promoting the survey. Please encourage them to discuss the importance of the survey during parent-teacher conferences, school events, and meetings.

Follow-up and transparency

Once the survey is completed, provide updates to parents regarding the results and the actions taken based on their feedback. This demonstrates transparency and reinforces the notion that their input is valued and leads to impactful change.

Remember, building trust and fostering a positive relationship with parents is paramount. When you implement these strategies and show parents how much their feedback matters, you'll be sure to see a boost in survey participation rates.

Author: Whitney Ballantine

Posted: 06 Jul 2023

Estimated time to read: 2 mins

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